The Challenge

The website design challenge centered around creating a unique upscale, and practical design that reflects the client’s new brand while avoiding a cookie-cutter approach. A key focus was seamlessly incorporating a presence for activities & blog content, along with prioritizing mobile user experience.

Project Details

  • Services: Website Design

  • Team: Project Manager, Art Director, Lead Developer

  • Role: Designer

Awards

  • 2022 Communicator Award, Website - Award of Excellence

The Solution

To achieve a refined yet functional design, I chose to give the hero image a framed effect that would be consistently used across the site. To highlight key elements like the visitor guides and e-news, I designed three elegant icon-based calls to action in the header. Additionally, I incorporated expansive sections throughout the homepage, providing the client with ample space to showcase their photography, attractions, and blog content.

Desktop Homepage Design

Mobile Homepage Design

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Columbia, SC

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Utah Valley, UT