The Challenge
The website design goal for Wauwatosa, WI was to embody a friendly, welcoming, and approachable aesthetic with a softened edge, focusing on visuals to convey the city's charm. The site should highlight the city’s unique attributes, including its central location, walkability, excellent schools, parks, retail, dining, events, and overall sense of community.
Project Details
Services: Website Design
Team: Project Manager, Art Director, Lead Developer
Role: Designer
The Solution
The timeline for this website redesign was shorter than usual, so I opted for a simpler, more streamlined approach. I incorporated elements from their logo, using it as a design feature to maintain brand consistency. To create a friendly, welcoming vibe, I added soft shadows and rounded corners. I also designed playful icon call-to-actions with subtle, animated hover effects. Despite the condensed timeline, the process was efficient and the final result was a success.
Desktop Homepage Design
Mobile Homepage Design
